The Business of Choir

Today’s choral leaders wear many hats: fundraising director, development associate, communications manager, marketing designer, volunteer coordinator—the list goes well beyond beautiful choral performances. In many ways, leading a choir is much like running a business.

Written by two authors with extensive experience building choral programs from the ground up, The Business of Choir offers new insights, best practices, and practical action items for choral leaders looking to master the organizational and administrative elements of running a successful choral program. Features include:

• A behind-the-scenes look at elements of running a choir that are seldom the focus of college music education courses.
• An actionable toolkit to bring a greater focus to accessibility, diversity, equity, and inclusion in choral spaces.
• Strategies to demystify fundraising and finance.
• Practical approaches to recruitment, retention, marketing, volunteer management, and board interactions.

Whether you’re looking to expand your fundraising efforts, hire your first administrative professional, or fine-tune your organizational policies and practices, this resource will provide the direction and clarity you need as you take the next big step in your organization’s journey.