Managing Your Band - Sixth Edition

Making it in music has never been easy, but today its harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alteryour art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether youre a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David PhilpsManaging Your Band -Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe - just maybe - make a buck, all for less than the price of a decent dinner. Now in its sixth edition, Managing Your Band has long since beenthe standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned inthis comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it - luminaries in every corner of the industry are willing to testify. To put it mildly, the book has a reputation with record labels. John Butler, VicePresident of Promotion at Curb, believes that Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power thecurrent and next versions of the music industry. Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificitytoward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art. Joe Riccitelli, the EVP/GM of RCA, considers the book a must for new and establishedmanagers who may need a brush-up on topics they have forgotten, as Stephens & Davids vast experience pays off in the 6th edition. Hell, this is the only book music mogul Harvey Leeds took to Israel to teach the Israelis about the internationalmusic and entertainment business! In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: I wish I had something like this when I was starting out! What more can we say? Pick up the latest editionof Managing Your Band and chase that wild dream!